Channel Advisory & Execution

Simplifying your European Channel Journey. Scale with Structure

We partner with technology companies to nurture and scale their brands across Europe through structured growth models, underpinned by strategic pricing, disciplined customer execution, and optimised multi-country supply chains.

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Our Approach

A Structured Framework for European Growth

Our proven four-step methodology guides technology brands through every phase of European channel expansion - from initial diagnosis to sustainable, scalable, long-term market success.

1

Discovery

Comprehensive assessment of your current channel position, market opportunities, and operational readiness.

2

Design

Craft tailored strategies with clear governance frameworks and commercial guardrails.

3

Execute

Activate your European expansion with hands-on partner recruitment, enablement, and localised go-to-market.

4

Scale

Establish performance cadences and continuous optimisation for sustainable, long-term growth.

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What We Do

Services

Your Trusted Partner for European Channel Expansion

Comprehensive channel advisory and execution for technology brands entering or expanding across the European B2C and B2B market.

Channel GTM Strategy & Execution

Lead channel go-to-market strategy and execution by aligning partners, deploying high-performing sales teams, and strengthening distribution and supply chain capabilities to improve market coverage, accelerate demand generation, and scale revenue across B2B and B2C channels.

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Supply Chain & Operations

Lead supply chain and operations strategy by managing strategic and scalable distribution partnerships, combining both local specialised and pan-European centralised supply chains, ensuring product availability, price modelling and driving operational efficiency to support growth across B2B and B2C markets.

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Reseller Partnering & Ecosystem Development

Lead reseller partnering and ecosystem development by identifying, onboarding, and enabling high value strategic partners, fostering collaborative relationships, expanding market reach, driving joint go-to-market initiatives, and building scalable partner networks to accelerate revenue growth across B2B and B2C channels.

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Marketing & Brand Advice

Provide strategic marketing and brand support by shaping positioning, messaging, and campaigns, guiding partner and internal teams, enhancing brand visibility, driving demand generation, and ensuring consistent market presence across B2B and B2C channels.

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Price Structuring & Margin Analysis

Develop and implement pricing strategies and margin analysis across B2B and B2C channels, navigating EU pricing regulations, optimising channel-specific pricing structures, ensuring competitive positioning, profitability, and compliance while driving sustainable revenue growth and margin improvement.

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Financial Forecasting & Commercial Planning

Lead financial forecasting and commercial planning by developing short, medium, and long-term revenue, margin, and investment strategies, aligning cross-functional teams, optimising resource allocation, and enabling data-driven decision-making to drive sustainable growth and profitability across B2B and B2C channels.

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About

Meet the Founder

Over three decades of consistently driving growth and success for leading technology brands across the European IT channel landscape.

Simon Isted

Simon Isted

Founder & Principal Consultant

30+ Years EMEA Advisory & GTM

Over 30 years of experience in B2B and B2C tech sales across EMEA, bringing deep expertise in channel and brand strategy, partner development, scalable supply chains and profitable European market expansion.

Governance & Leadership; board-level and strategic oversight expertise
Senior Director at LSM Global; led B2B & consumer portfolios; oversaw 18 staff across sales, operations, marketing and finance functions
Interim EMEA GM for Owl Labs; led region to exceed sales quotas for seven consecutive quarters
Established pan-EMEA supply chain partnerships for multiple technology "A" brands with Ingram Micro, TD SYNNEX and other notable Tier 1 distribution partners
Secured strategic embedded partnerships with Seagate and Lenovo/EMC, delivering global distribution models and multi-year OEM agreements
Grew Pinnacle Systems (later acquired by AVID) UK/I revenue by 300% within three years
Built and managed multiple high-impact reseller partner retention and incentive programs for both B2C and B2B channels
Pivotal in building Creative Labs' European channel model and strategy during the mid-late 1990s, delivering significant yr/yr growth

Strategic Oversight

Led multiple brand GTM and channel strategies across EMEA, aligning execution with long-term commercial objectives.

Governance & Risk

Independence, protecting brand integrity, brokers mutually fair and sustainable partnerships.

Financial Acumen

Designed accurate product forecasting models, optimised strict DSO payment structures and implemented guardrails for aged inventory management.

Stakeholder Influence

Board liaison for multiple vendors; navigating European cultural, legal, and commercial challenges.

Leadership & Succession

Built and mentored diverse local and centralised teams; embedded reporting structures and operational frameworks for scale and resilience.

Commercials

Commercial Structures Built on Partnership

Our goal is to establish an optimal commercial structure that aligns objectives and delivers long-term value for both parties. Every engagement is grounded in the foundation of true partnership.

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Fixed Monthly Retainer

Net Sales Commission

KPI-Based Equity Participation

Blended Structure

Ready to expand across Europe?

Book a free consultation to discuss your channel strategy, partner development, and European market expansion goals.

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